Virtual reality is an exciting media form that creates an artificial environment for the user –whether it is part of a real or imagined world. It suspends the user in that specific environment, allowing them to be immersed in a world where they can interact with it in such a way as to create sensory experiences involving sight, sound and more. This article outlines five ways that virtual reality is changing the travel industry, including:
- Try before you buy.
- Inspiring people to travel.
- Accessible marketing.
- Expectations will rise.
- New opportunities.
Via Tourism Australia