2015 will be the tipping point: Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile, eMarketer predicts. And smartphones are more commonly used for both researching and booking travel than tablets. Based on eMarketer's latest forecast of digital and mobile travel researching and booking, 128.8 million people in the US will research travel on the internet this year, or 63.0% of internet users. Of that group, 47.4% will do so via mobile. Meanwhile, 106.3 million people (52.0% of internet users) will actually book travel online, including 31.6% of the total who will book travel on their mobile devices.
Via Andrea Rossi, Tourism Australia
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Every year, mobile keeps on raising the bar higher. What I would like to know in these statistics is what is the actual share of travel booking that are performed by the big players (Priceline, world hotel chains..) compared to independent or small players.
This would be relevant and interesting stats to follow year on year.
Anyone can point me to any study as sort ?