Eurovision Song Contest darlings, Sweden has launched a new online travel portal on interactive story-telling portal Medium, designed to inspire the LGBTI community to find out more about Sweden.
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The site is part of VisitSweden’s ongoing effort, as one of a handful of national tourist boards to proactively, attract and engage LGBTI travelers. Last year, Gay Star News readers voted in their thousands to crown the nation’s capital, Stockholm as ‘Destination of the Year’ at the British LGBT Awards.