Elliott Ferguson offers insight into how the US capital approaches destination marketing, plus reaches out to LGBTQ travellers.
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The International Gay and Lesbian Travel Association (IGLTA) will host Spectrum, its 33rd annual global convention, at the Belmond Mount Nelson Hotel in Cape Town, 14–16 April 2016. One of the convention’s guest speakers is Elliott Ferguson, who serves as president and CEO of Destination DC, the official convention and tourism corporation for Washington, DC. He offers insight into how the US capital approaches destination marketing, as well as reaching out to LGBTQ travellers.