From
skift
Only 10% of tourism boards and companies believe food and beverage offerings have been adequately promoted in their destinations. Research has found that one of the most popular reasons brands don't promote food tourism is that 'gastronomy is not treated as an isolated product but as part of the cultural tourism'. Gastronomy in destinations is an instrumental marketing tool that draws attention to a country's history and culture. Find out more.
Via Tourism Australia
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