The internet and mobile technology have fundamentally changed the way in which travellers book their holidays. Euromonitor International forecasts mobile bookings to double from 12.5% of online totals in 2014, to 22% by 2019. That's an increase from $96 billion to $260 billion. Tours and attractions are set to be the next tourism sector to be impacted by consumers' preference to book their experiences via mobile. To stay on top of this trend, this article lists a number of tips, including:
- Partnering with OTAs to increase your business's reach.
- A good, mobile-friendly website attracts customers.
- Book it right.
Via Tourism Australia
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