According to a recent Skift survey among 1,000 American millennials, Airbnb is the least used accommodation for this group, with only 3.7% of them having stayed in an Airbnb during their last personal trip. The hotel industry still has a long lead over other options, with over 40% of millennials saying they used a hotel during their last trip. And hostels, which are potentially more direct competitors of Airbnb-type accommodation, are still more popular than the sharing economy. However, older millennials prefer Airbnb at twice the rate of younger millennials, showing the potential move towards professionalisation of companies such as Airbnb. Furthermore, male millennials are more likely to stay in hostel and Airbnb-type accommodation, while women are more likely to stay in hotels and friends/family during their travels.
Via Tourism Australia
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