#According to recent Expedia Media Solutions/PhoCusWright research, the fastest growth in travel advertising spend will come from social and video commercials. The growth is aligning well with the growth in gross bookings, with the research predicting an increase of $29 million spent on travel display ads between 2013 and 2015. Social and video ad budgets have tripled in the years between 2011 and 2014, accounting for 18% of the total digital dollars spent. Other statistics include:
Foursquare was ranked as the least effective form of advertising by 53% of surveyed travel advertisers.
Facebook, on the other hand, was ranked as at least moderately effective for 68% of travel advertisers.
84% of those advertisers are either currently deploying or testing Facebook page photos and or link photos.
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Via Tourism Australia , Panos Fotiadis
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