Destinations that market themselves experience significantly greater employment and economic growth beyond the visitor economy, according to new research by the Destination & Travel Foundation, conducted by Oxford Economics. Through a statistical analysis of over 200 cities over more than 20 years including case studies, interviews and a literature review, the key findings reveal the broad economic benefits reaped by US destinations which spent an estimated $2 billion on promotion and marketing to encourage leisure and convention travel. Click here to view the study's findings.
Via Zac Woolfitt, Tourism Australia
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Link to the report:
http://www.destinationmarketing.org/sites/destinationmarketing.org/files/Economic%20Engine%20-%20Master%20Report_0.pdf