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Rescooped by
ALBERTO CORRERA
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onto ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA |
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2015 won't be about technological change for marketing, instead it will be about style, substance and the essence of what is communicated. Jackie Crossman from Crossman Communications describes the fundamental ingredients for a brand to be successful in 2015. Suggestions include embracing evolving channels, understanding performance data in real-time and individualising the way you talk to your target consumers.
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ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
TOURISM EXECUTIVES IN ITALY "Le ultime news del mondo del turismo in Italia e nel mondo" Curated by ALBERTO CORRERA |
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Sempre più aziende di turismo si lanciano nel turismo collaborativo/collettivo, che da alcuni anni sta riscuotendo enorme successo. Il segmento turismo sta vedendo nascere sempre più start up che si basano sul modello condivisione. Questo accade non solo per gli alloggi ma anche per la ristorazione, i trasporti e altre attività relative a questo segmento. Una miriade di ottime idee, alcune delle quali stanno riscuotendo grande successo. In Italia questo segmento non è purtroppo molto noto, ma fa parte a pieno titolo del mondo del turismo e probabilmente ne diventerà uno degli attori principali. Spiace vedere come tra tutte le aziende citate solo Gnammo risulta essere nata in Italia.
Camp in my Garden, bla bla Car, Home Away, Guest to Guest, Misterbnb e Servas. Sono tanti e originali i protagonisti del #TurismoColletivo e collaborativo che stanno riscuotendo successo e interesse anche in Italia. Fanno leva sulla voglia di disintermediare dagli operatori classici e sperimentare formule di viaggio inedite che siano al contempo low cost, social (NetWork) e in grado di aggregare le persone attorno a affinità elettive che sfuggono a etichettature preconfezionate e consolidate …
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While process is important, it takes amazing people to improve process.
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Just to understand the importance of this growing and in some cases booming business, let me give you some data In the US there were 283 coworking spaces in 2010, while for this year’s end projections are for more than 5000 according to industry watchers We are more productive when we get out of our
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Rescooped by ALBERTO CORRERA from Destination Management Issues |
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Pendant deux ans, la commission prospective et développement d’Offices de tourisme de France a travaillé sur le devenir des organismes locaux d’information touristique. Au terme de cette période de co construction, 10 histoires prospectives sont nées.
10 histoires qui prennent en compte les enjeux sociétaux, technologiques et managériaux d’aujourd’hui.
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Rescooped by ALBERTO CORRERA from Actualité du tourisme chinois 中国游客 |
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La révolution de l'eau chaude pour séduire les touristes chinois, WeChatPay accepté à l'entrée et à l'intérieur du parc de Disneyland à Hong-Kong, zoom sur la fulgurante ascension du luxe notamment en Chine, le tourisme chinois bondi de 61% en Corée du Sud, Un parcours touristique passant par Rennes et Nantes pour attirer les visiteurs notamment chinois du Mont Saint-Michel, la Chine en pointe sur le réseau 5G, La reconnaissance faciale au coeur du dispositif Carrefour en Chine, les revenus de Weibo doublent grâce à la publicité. (lire)
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Rescooped by ALBERTO CORRERA from Innovation and trends in tourism |
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Airbnb teste actuellement le format des Stories, rendu populaire par Snapchat, pour inspirer les utilisateurs de l’application avant un voyage.
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Airbnb just launched 'Travel Stories' on its site and app for travelers to share their photos and videos from their trip.
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Recently, one of our analysts noticed a new ad experience on Google.de where users were able to designate single, double, triple, or quadruple occupancy within the knowledge panel.
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AI, experiential marketing, mobile and geolocation, and dynamic personalization are some of the main tactics travel brands are embracing to better engage customers and get ahead of the competition. Let’s take a closer look.
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Last week we attended Phocuswright Europe in Amsterdam, and we're recapping the top themes and trends from the event including Asia travelers, digital assistants and bleisure.
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The stories format has been one of the most sticky features of social apps like Snapchat and Instagram, letting users stitch together video, photo and text overlays to convey moods and experiences to friends and followers; even Google has incorporated stories into its services. Now Airbnb is becomi…
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Most conversations that involve digital marketing and the efforts of hotels and online travel agencies to gain exposure usually revolve around advertising.
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The combination of analytics and human insight can improve the guest experience.
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Millennials are more likely than older Americans to take a vacation this summer than last summer, based on their household finances, according to a new survey from
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Commission is hypnotised by ‘sharing economy’ and not seeing its downside, says researcher
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Rescooped by ALBERTO CORRERA from Tourism in Europe |
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La ville d'Amsterdam veut réguler le flux de touristes qui envahit ses rues, notamment par la limitation des possibilités d'hébergement et la hausse des taxes, selon un plan de la nouvelle majorité.
Quelque 18 millions de personnes visitent chaque année la capitale, soit davantage que la population de l'ensemble des Pays-Bas, envahissant les rues pittoresques de la ville et ses canaux. Le tourisme apporte son lot d'incivilités et de détritus, suscitant une lassitude parmi les habitants.
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Rescooped by ALBERTO CORRERA from Innovation and trends in tourism |
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Expedia Media Solutions has released its latest research on business travellers taking time out for leisure.
The Unpacking Bleisure Traveler Trends reveals insight such as that travellers adding leisure to their corporate travel trips take more than six business trips per year and almost two thirds of their trips, 60%, were extended.
The study also looks at the sort of factors influencing the decision to add on some leisure time – with 56% saying food and restaurants is a big consideration, closely followed by factors such as beaches, weather and what there is to do and see.
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Rescooped by ALBERTO CORRERA from Tourism in Europe |
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Romania’s capital Bucharest and the cities of Constanta and Brasov plan to launch an Intercommunity Development Agency for the tourism sector.
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A week after OpenTable revamped its app to better accommodate last-minute diners, the reservation platform is unveiling its business intelligence suite to provide its restaurant members with insights designed to make it easier to manage the complex science of seating. The new software tools are part of OpenTable’s existing restaurant services program, GuestCenter. Both the … Continue reading OpenTable Booking Insights Promises To Make Reservations More Manageable For Restaurants
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Rescooped by ALBERTO CORRERA from Piccoli Musei |
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Biscotti a forma di uovo decorato, bustine di spezie sono solo alcuni dei doni che i Piccoli Musei Italiani offriranno ai loro visitatori domenica 3 giugno 2018. Piccoli Musei in festa Domenica 3 giugno 2018, l'Associazione Piccoli Musei Italiani organizzerà un evento
