Italy is a country with a great possibilities for budget hotel chain development. The impressive phenomenon of the growth of bed and breakfasts accommodation managed by individuals and families is an example. My company as HTMG (Hotel & Tourism Management Group srls) has recently managed a network of 18 units, with a remarkable and rapid growth in terms of customers, obviously named, "Budget travelers". This situation has been studied and observed by me in the long years of tour operator management. Already since the beginning of the 2000s, I made special stay programs for this kind of cluster, identifying and, in some cases, managing alternative accommodation facilities to hotels, where I built around the hospitality service, a "container" with several opportunities of activities and services, depending on the type of budget "understated" by the Customer. HTMG (Hotel & Tourism Management Group srl) has recently conducted a study aimed at understanding the focal points that suggest investments for this kind of receptivity such as a budget hotel, where the strong growth opportunity is evident and with a R.O.I. in a very short time. For more information, send an email to info@htmg.it