The rise of digital technology has changed the way travellers do their research, but where exactly are they going when they open their Internet browsers? New research shows that Qantas’ website receives the most visitors in the Australian tourism and travel industry, with an average of 2.7 million people per month. Jetstar and Booking.com are the second most visited sites with 9.7% or 1.9 million of the population clicking onto them in an average four weeks. Rounding up the top five are Virgin Australia, TripAdvisor and Webjet. User-review site TripAdvisor experienced the largest increase in visitors with a 45% increase (from 6.1% to 8.8%). Find out more.

Via Tourism Australia