In its monthly roundup of proactive travel media companies on social media, Skift has collated a list of the top ten travel media brands on social media, according to social media performance on an absolute basis as well as relative to within a company's specific industry. The list contains publications that are part of mass media companies, online-based media, and platforms that rely on expert and user reviews. Conde Nast Traveler, Matador Network, Lonely Planet and Travel Channel have remained in first, second, third and fourth positions since October 2014. Google's Zagat moved up two places, overtaking TripAdvisor and National Geographic Travel. Click here to view the complete list, as well as a snapshot of these brands' Twitter, Instagram and YouTube activity.

Via Tourism Australia