There's no shortage of ways to invest your organisation's annual online travel marketing budget from video and social media to brand websites and third parties. MDG Advertising has come up with the infographic above to help travel marketers focus on a few areas. The agency proposes five digital trends to help marketers decide on where best to divert their online marketing. For example, the company says everything should be optimised for mobile given the spike in mobile search across all travel categories in 2015. Further insights include purchasing behaviour of millennials and why video will be a winner this year. Find out more.
Via Tourism Australia