Most leading destinations in the Middle East saw higher bookings on the German market last year, according to the newly-published fvw Destination Ranking 2018.
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ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
TOURISM EXECUTIVES IN ITALY "Le ultime news del mondo del turismo in Italia e nel mondo" Curated by ALBERTO CORRERA |
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Most leading destinations in the Middle East saw higher bookings on the German market last year, according to the newly-published fvw Destination Ranking 2018.
Rescooped by ALBERTO CORRERA from The Insight Files |
The alternative travel industry has grown from once-small networks of travellers exchanging apartments and cars into a global movement. And it is having a seismic impact on major travel companies - both the kinds of experiences they provide and how they connect with customers. Business travellers and families are choosing apartments on Airbnb over urban hotels due to space, booking convenience and overall ambiance. Visitors are relying on on-demand ride apps like Uber and Lyft in place of taxis and public transportation. Foodies are passing on restaurants in favour of services like EatWith where they can join a local dinner party in someone's home or KitchenSurfing where a chef comes directly to their apartment rental. The method in which travellers research and select destinations has also changed dramatically. To keep up with the evolving needs of consumers, this article recommends:
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Facebook's developer team has unveiled a variety of features that will simultaneously affect users and travel brands at its recent annual conference. There are 25 products which will be rolling out in the coming weeks; this Skift article lists three key topics that will have a strong impact on travel brands:
Extending Live Chat to businesses on Messenger - the integration will provide airlines, hotels and booking sites the ability to manage customer inquiries in a direct message that is more timely and personalised.Supporting new video content and distribution - being able to embed videos that are directly uploaded to Facebook outside of the platform is a huge incentive for brands to publish more videos. App integration and analytics - with the flow of information from one device to the next, Facebook's analytics for apps will provide a view into customer behaviour and attribution data to better personalise the apps and market them to the right people. Travel brands that enable its app users to login via Facebook can access this dashboard for free.
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Testing should be about more than conversions and revenue - it can become a multipurpose tool across of your organisation, says Maxymiser. While most major brands are leveraging A/B and multivariate testing, very few exploit the full power of their testing solution. In this article, Maxymiser's managing consultant details five ways that brands can leverage their testing solution for great ROI. These include:
Once brands realise the power of their testing solution, they start to understand the capabilities of testing outside of simple on-site changes designed to increase conversion rates. Click here to learn more.
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Images are more effective in communicating emotions and ideas than words. The reason for this is two-fold; humans interpret the world through visual queues before learning to read and the human brain processes images faster than text. An MIT study in 2014 revealed that it takes as little as 13 milliseconds for humans to process a dozen images. When it comes to printed information, an average American adult reads five words per second. Instagram unlocks the attributes of an image to connect people to their friends, family and brands in an unassuming way. Travellers are looking to their social networks for inspiration and recommendations, before, during and after their holidays. As user generated content is native to Instagram, it is becoming the most effective marketing platform in the evaluation stage - one step away from the purchase decision. Click here for more information.