The days of seeing Australia by coach are ending. Changing travel behaviours and preferences of Chinese people and the implications for Australian tourism. The days of taking in the sights from the safety of a tour bus are coming to an end, being replaced by a new class of Chinese world traveller, eager to embrace and engage in new experiences. The traveller is motivated by experiences that differ completely to everyday life and where there is an opportunity to learn: different customs, cultures, languages, cuisines, scenery and activities. This new class of traveller seeks out the exotic and looks for curiosity-satisfying experiences that are ‘brag worthy’ and unique to share with friends and family back home. Find out more.

Via Tourism Australia