Mobile booking's gain on desktop around the world | ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA | Scoop.it

The growing number of travellers picking up their mobile devices rather than sitting at their desktop computers to book air travel or a hotel is a reality becoming more common each and every day. The percentage of mobile travel bookings have grown for the past six consecutive quarters while desktop bookings continue on a downward slope. The pace of mobile's rise varies region by region and new data shows travellers from the US and countries in the Asia Pacific region are converting on mobile more than those in Europe, the Middle East and Africa. From online travel agencies versus hotels' mobile websites to mobile app versus mobile web, Criteo asked more than 500 travel companies around the world what their growth rates look like for these cases and more. The data spans from early 2014 to the present includes analysis from over one billion travel bookings worldwide.


Via Tourism Australia