Expedia Group Travel brand Hotels.com has released the fifth annual Chinese International Travel Monitor Report, providing insight into the impact of global travel by Chinese travellers. The report confirms China continues to be the top global spender in terms of tourism expenditure and despite the economic slowdown, 92 per cent of Chinese travellers plan to increase or maintain spending. As a means to assist hoteliers with the development of the more independent and diverse travellers, the Chinese International Travel Monitor 2016 has identified five travel personas that Chinese travellers can fall into:

 

1. Detailed explorers (25%)
2. Cautious connectors (25%)
3. Experience seekers (17%)
4. Indulgers (12%)
5. Basic pleasure seekers (21%)

 

Find out more.

Via Tourism Australia