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ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
TOURISM EXECUTIVES IN ITALY "Le ultime news del mondo del turismo in Italia e nel mondo" Curated by ALBERTO CORRERA |
Rescooped by ALBERTO CORRERA from I nodi della rete |
Lo storytelling è fondamentale per creare comunicazioni efficaci e memorabili ed un mezzo superlativo per sedurre il cervello e arrivare così al cuore
Rescooped by ALBERTO CORRERA from Web Marketing Turistico |
It could almost be a writing workshop prompt: tell a story, do it in six words, go for the wow effect — and that’s exactly what the Ritz-Carlton wants. Recently, the hotel company launched a campaign inviting social media friends and followers to provide six-word stories about their Ritz-Carlton experiences with the hashtag #RCMemories.
The company calls these stories “Six Word Wows,” and the campaign, if one were to believe the corporate website’s press release tagline, is “Paying Homage To Classic Ernest Hemingway Line.” “Which classic Hemingway line?” we might ask. “If people bring so much courage to this world the world has to kill them to break them, so of course it kills them”?
No, Ritz-Carlton is referring to the probably apocryphal anecdote that when bet he couldn’t write a story in six words, Hemingway replied, “For sale: baby shoes, never worn.”....
Smart content marketing campaign and even smarter by crowdsourcing storytelling.
Rescooped by ALBERTO CORRERA from Content Curation World |
da youtube.com
Getty Images just knocked it out of the park with this. Great use of music, too.
Rescooped by ALBERTO CORRERA from Transmedia: Storytelling for the Digital Age |
Frederic Gonzalo: "A few days ago, in a busy European train station, Coke decided to pull a stunt associated with the essence of the Bond tradition: thrill-seeking, time-bound, packed with unexpected twists and a feel-good ending" ...
Jonny Mole: "Stories are in our make-up. They help us interpret meaning, connect with people across generations, and articulate really complex stuff in easily digestible snippets. The advertising & media industries are built on their ability to tell compelling stories. Stories of love, stories of hate, and stories of redemption."
I write futuristic fiction to inspire and alert; future tech can free us as much as enslave us.