MyTravelResearch.com says you need to be on Snapchat if your main market is youths and travellers in their 20s, especially if you’re trying to attract them in a cost-effective way. Research from MoffettNathanson shows 19.5 million unique female users over 35 in the United States in Q4 2016, up from 4.6 million in the previous year – a rise of 320%. That is momentum. However, Snapchat still only reaches about 8% of the over 35s in the U.S. By comparison 88% of people over 35 are on Facebook, 45% on Instagram, and 42% on Twitter. Furthermore, users over 35 spend about 30 minutes a day on Facebook, versus a mere three minutes on Snapchat. Find out more.

Via Tourism Australia