Portugal to use Football star Ronaldo's image to attract Chinese tourists | ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA | Scoop.it

Portuguese government will use world famous football star Cristiano Ronaldo's image in a campaign to promote Portuguese tourism in China in 2015 after the Portuguese government paid 150,000 euros (150,922 U.S. dollars) for the rights to use his image, according to local press reports.

"We reached an agreement for the image rights of Cristiano Ronaldo for the next 12 months, to promote Portugal in the Chinese market," the Secretary of State for Tourism, Adolfo Mesquita Nunes told the Portuguese news agency Lusa on the sidelines of a Culture and Tourism meeting in the Algarve region, 300 km south of Lisbon.


Via Alexa Vitrac, Julien Dos Reis Pedro