"The Philippines Department of Tourism (PDOT) announces today a new campaign to further promote the Philippines through digital and social media platforms. The campaign, which will be launched by the GTI (Global Tourism Interface) Network—a group of marketers from around the world—across France, Italy, Spain and the UK, will aim for an increase in tourists from each of the destination markets. Each market will utilize a digital press office and creation of individual social media pages; Facebook, Twitter, and Instagram to engage with a wider audience. The strategy will also encompass blogger relations in order to reach key influencers in the travel, food and lifestyle sectors."
Via Julien Dos Reis Pedro