The concept of hiring goods or services from peers is resonating with customers, and it's likely to have a big impact on the future of the travel industry. While the concept of sharing goods and services isn't new, the element of technology is, lifting the phenomenon to a mainstream movement. Technology is the missing link that has transformed collaborative consumption into a viable business model with high quality service standards. Airbnb alone now offers access to 650,000 rooms in 192 countries, taking only four years to reach this scale. However, there are some hurdles tourism business in the sharing economy need to overcome to compete with traditional businesses on a level playing field. Find out more.

Via Tourism Australia