This article details the areas in which businesses should focus their social media efforts in 2015, from advocacy to content to paid social. 

1. Content - with the convergence of information and communication, brands and companies need to have content to engage with social media users.
2. The visual - businesses need to have a visual voice, strategy and content. 
3. Mobile - the more active a business becomes in the social media space, the more mobile-ready its website/digital assets must be.
4. Process - a company's social media program has to be defined by process and always optimised.
5. Advocacy - advocacy will allow an organisation to scale, gain access to, and generate brand awareness from networks and communities.
6. Ownership - this involves ownership by the brand or business of the content, strategy and social media process employed. 
7. Education - focus more on social media education and raising the social media literacy of employees.
8. Paid social - allocate resources towards paid social in order to amplify content, build brand awareness, bring users into the social media funnel and augment all social media efforts.
9. Automation - if conducted correctly, automation enables companies to scale their social media. 

Via Tourism Australia