The rise of mobile technology and social media has turned the travel industry upside down. This article from global market research agency GfK outlines seven key factors to succeed in this fast-changing, highly connected and technology-driven marketplace. Among the key concepts include embracing augmented reality opportunities, understanding key market trends to grow market share, and developing apps for new technology such as wearables. The global sales of wearable devices are expected to increase from 35 million in 2014 to 122 million in 2016. Find out more.

Via Tourism Australia