Chinese consumers have become among the most knowledgeable and the highest spending affluent group in the world. There are approximately 2.9 million luxury consumers in Mainland China, most of whom are doing their research and decision making in China prior to the purchasing of products in other countries, forcing brands to embed themselves in Chinese marketing tactics, such as social media and word of mouth. The integration of brands into China is not necessarily to sell a product, but rather to sell the image that will resonate with affluent on trips to other countries. This article includes an interview with Rupert Hoogewerf, chairman and chief researcher at Hurun Report, Shanghai. Find out more.
Via Tourism Australia