In the evolving digital world, traditional travel agents are in a constant battle with OTAs for customers. The New Digital Traveller Report from Criteo has released some insights suggestions that travel agents just aren't cutting it when it comes to influencing traveller's decisions. When customers enter the first of five stages of travel­ ­­– the ‘Dream’ phase – just 19 per cent are turning to their agents for advice. When compared to the 51 per cent who look to travel websites, online reviews and forums, that’s quite a gap. Interestingly, word of mouth shapes 51 per cent of the ‘Dream’ phase also, while attractions and activities of a selected destination also rate with just over half of respondents. Find out more.

Via Tourism Australia