When thinking about the Caribbean, it's often the larger islands of the Barbados, Jamaica and Puerto Rico that come to mind. This is one of the challenges faced by the Caribbean Tourism Organisation, where the mission is to market the region as one destination and make sure the household name destinations don't claim the largest slices of its marketing budget. While it's not clear to what extent this happens the region as a whole had a record year for tourist arrivals in 2014 and so far this year has seen more records. The Caribbean welcomed 26.3 million visitors in 2014, a 5.6% increase over the previous year. Skift recently interviewed the CEO of the Caribbean Tourism Organisation to talk about visitor arrivals, air capacity growth to the region and the impact of Cuba thawing relations within the U.S. Click here to read the interview.

Via Tourism Australia