Social media has had a huge impact on every industry and travel is not excluded. The role of social media now plays a key part in the consumers travel experience; from how they research and book their holiday, on-going engagement while they're travelling to post review.

 

The Travel and Tourism Industry depends heavily on word-of-mouth and the spread of opinions-social networks provide the perfect platform to do this. 

 

Social networking is one of the most powerful forces driving Travel Planning today (PhocusWright), failure to adopt could be fatal. 

 

Via Maria Cristina Terenzio