The line between food tourism and adventure travel continues growing thinner as nearly a third of adventure tour operators say travellers have asked them to make food a larger part of their trips. The Adventure Travel Trade Association recently surveyed 281 inbound and outbound tour operators and travel agents from 54 countries (80% were tour operators) who severed an average of 3,300 travellers per year. The survey found that 50% of travellers would enjoy incorporating a food experience outside of traditional meals into a physically active style of adventure travel. 51% of these tour operators said their tours incorporating food experiences are more popular than itineraries without food. It's becoming more difficult for tour operators to ignore the impact food has on tourism and traveller intent to take a trip to their dream destination. Find out more.

Via Tourism Australia