It's become a challenge to find a city, state or region that hasn't branded itself as a food destination to some extent, and some studies have found one in two millennials consider themselves foodies. There are however, differences between travellers calling themselves fair-weather foodies and those who visit destinations specifically to revel in exclusive and one-on-one experiences with chefs, farmers or craft brewers. Tourism boards caught in between realise that regardless of a traveller's passion point for food, they need to double down on the number of culinary experiences they offer to remain competitive with both types of food tourists. These travellers spend about 18-20% more in destinations for every age group and country of origin. Find out more.

Via Tourism Australia , Andrea Rossi