Which reasons make a destination worth visiting? Is there a correspondence between how tourists perceive a destination and how the Destination Management Organisation (DMO) promotes it? The main purpose of this research is to identify the reasons that make a destination — in this case, the Republic of Malta — worth a visit from the tourists’ perspective. The study aims on one side, at recognizing and analysing the main arguments used by tourists — the demand side — when reporting on their experiences on a specific destination, and on the other side to compare the found arguments with those used by the DMO — the supply side — to promote itself.

Via Zac Woolfitt, Tourism Australia