82% worry about mobile data charges overseas | ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA | Scoop.it

According to a new study by Serious Insights and Telestial Inc., six out of ten American travellers significantly change their behaviour and use of data while travelling, becoming less likely to respond right away to emails from work or family, participate in online meetings, use GPS for directions or perform other activities they take for granted back home. Much of the change in behaviour stems from fear of facing big cell phone bill charges upon returning home, with 82% of respondents worrying about the cost of using data while travelling overseas. Yet despite these worries, only 43% reported buying a SIM card on at least one trip abroad. The study surveyed 237 U.S. based international travellers in March 2015 and was supplemented with in-depth interviews.


Via Tourism Australia