Higher Google search volumes are strongly correlated with higher hotel demand levels, according to an analysis from STR and Google. In year-over-year comparisons, Google searches for accommodation in New York City grew 3% in 2015 then jumped 7.3% in 2016. Hotel demand (room nights sold) increased 2.8% in 2015 and 5.8% in 2016. Find out more.
Via Tourism Australia