Deloitte has surveyed over 40,000 respondents about their travel activities, finding that travel has changed from being a seller's to a buyer's market. To adapt to this change, travel businesses need to undergo their own transformation from a product-centric to a consumer-centric model and put the consumer perspective at the heart of every business decision. Key findings include:

 

59% of holidaymakers compare prices online, as consumers maintain their recessionary behaviour.holidaymakers are sharing experiences and influencing each other, as 42% use review websites.59% say these sites have the most influence on their booking decision.31% of holidaymakers have posted a travel-related review on a review website.33% of consumers used two or more devices when researching their most recent holiday.

 

Download the report.

Via Tourism Australia , Andrea Rossi