Destination Marketing Association International has released a 94-page DestinationNEXT Practice Handbook outlining 20 best practices and 10 "NEXTPractices" for tourism bureaus in 2015. The NEXTPractices are initiatives that have much more potential for destination marketing organisations although some may require a long time to develop and scale fully into practical systems for the mainstream DMO industry. Among the "NEXTPractices" include:

 

The rise of DMO cognitive systemsThe future of shared economy collaborationBehind the value of DMO network models

 

Click here to download the handbook.

Via Tourism Australia , Luis Costa