Travel consumers and tourists have a plethora of choices at their digital fingertips when it comes to choosing destinations. As such, many destination marketing organisations are creating innovative ways to reach these shoppers. These include:

 

Emerging technologies: As virtual reality becomes more popular in other industries, DMOs are beginning to use it as a supplement to their traditional marketing strategies.Big data means big returns: Nowadays it is standard practice to incorporate data insights to make effective marketing decisions.Increasing return on ad spend: Techniques such as display advertising, effective targeting and sponsored listings can help DMOs slice through the noise and competition when broadcasting their message. 

 

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Via Tourism Australia