Skift recently interviewed Visit Holland's CEO on efforts to make Holland a city destination rather than a country destination. Between Holland's iconic tulips, its well-known canals and bicycle culture, this small European country certainly isn't unknown to international travellers. However Visit Holland must continuously reinvent incentives in order to move tourists beyond Amsterdam's charm and out into the countryside and other cities. In 2014, the country welcomed 14 million international visitors who spent 10.2 billion euro ($11.5 billion), about 40% of which was spent in Amsterdam alone, the Netherlands' largest city and arguably biggest attraction. Read the interview here.

Via Tourism Australia