More than 50% of business and leisure travellers don't want to share personal information with travel brands or have companies track their locations - yet some of these travellers also expect offers that are location-based and tailored to their interests and needs. Many travellers still feel that they're giving up their personal information rather than sharing it with brands because they don't see any valuable returns, evident in a marketing report from Boxever, a travel marketing company. The company surveyed more than 500 U.S. business and leisure travellers aged 18 and older, with 74% of respondents aged 35 and older. Leisure travellers accounted for 81% of respondents. About 56% of respondents said they don't want to share their information with brands, while 61% said they want offers targeted to where they are and what they're doing. Find out more.

Via Tourism Australia