Is mobile search and booking really at the point where consumers prefer it to a tablet or desktop device? It appears so, according to results from an Opera Mediaworks survey conducted with American travellers this year. 51 per cent of those polled said they preferred a mobile device as their digital platform of choice. 66 per cent said they preferred the mobile device for when they are at the research phase of a trip. This isn't just how they search or book - this is what they actually prefer to do, with 85 per cent of travellers using a mobile device to book travel activities. Find out more.

Via Tourism Australia