Australia has a new claim to fame: being the most popular country in the world on Instagram.
The official tourism Australia page @Australia has just amassed over one million followers, making it easily the most followed national destination page in the world.
The page, which is run by a small team of social media experts, has blown the completion out of the water, with it's British counterpart carrying only 131,000 followers, and the New Zealand account having only 30,000.
It features stunning images of quintessentially Australian icons like Kangaroos, Koalas and distinctly rugged landscapes, with many of the images garnering over 50,000 likes.
Tourism Australia's social media team has published a presentation outlining how it uses its @Australia Instagram page to inspire the world to travel to and through Australia. This can be viewed at http://www.slideshare.net/TourismAustralia
Via
Julien Dos Reis Pedro