According to Managing Director of Amadeus for the Pacific Region, Tony Carter, we have left the olden days of travel behind, and it's now up to agents to prepare themselves if they want to stay relevant in the future. "The traveller has more power than ever before, they know everything, and they expect to be treated special, treated differently." Amadeus' recent white paper outlined the types of travellers agents need to be on the lookout for as we enter the future age of travel, with some more valuable than others, but all requiring a fresh approach. To be successful, Carter recommends that travel agents capitalise on opportunities, predicated on understanding travellers. "Personalisation is the key. Part of getting big business is understanding who the travellers are." Find out more.

Via Tourism Australia