Whether it's in a Facebook newsfeed or on a trade show floor, 360-degree videos have been increasing in numbers over the past two years. Tourism boards and convention bureaus see potential in these videos but are still learning how to best present them to travellers. Since YouTube and Facebook began letting users upload 360-degree videos in 2015, with Facebook adding such videos on mobile last year, brands have more channels to push 360-videos to travellers for trip planning and inspiration. Still, some brands aren't convinced that travellers have enough understanding of how to view 360-videos on their own and are experimenting with virtual reality headsets to showcase these videos at consumer and travel industry events. Find out more.

Via Tourism Australia