Close to one-third of marketers believe that content marketing will be the most commercially important digital marketing trend for 2015, and half expect their budgets to increase accordingly, reveals a new study. Smart Insights polled over 600 readers about their marketing activity for 2015, with 29.6% of respondents citing content marketing as their top digital tool for the year, ahead of big data (14.6%) and marketing automation (12.8%). Social media marketing (8.9%) came in 5th position. Marketers stated that improving customer relationship/loyalty, boosting engagement and raising brand awareness were their top content marketing goals for the year, with approximately one-third having a content marketing strategy in place. Click here to learn more.

Via Tourism Australia