Baby Boomers ready to take more trips in 2015 | ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA | Scoop.it

Baby boomers hit the streets en masse in the world’s most-visited cities for dream vacations that some saved their entire careers for, and looking to 2015 these travellers intend to keep motor coaches packed and tour groups filled. The best news for the travel industry: 51% of travellers ages 50 and older say they’ll save more money specifically for travel next year, a new American Association of Retired Persons (AARP) report on 2015 travel trends found. About half of them also say they’ll be travelling more next year compared to this year. The only catch: The report says the 50+ traveller market spends about $120 billion annually, much less than the student and millennial market, whose spending power is about $200 billion each year.


Via Tourism Australia