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Jack Daniel's Country Cocktails will unveil the first-ever projection mapping showtruck during the LA Pride Festival in West Hollywood on June 9 and 10. The mobile interactive art project, titled "#flavorsofpride", will feature a 3-minute video show that celebrates the LGBTQ community's increasing diversity across genders, ethnicities, sexualities, religions and generations. Festival guests will also be invited to be part of the show by having their faces captured and integrated into the visual content. For those unable to attend LA Pride, Jack Daniel's Country Cocktails encourages supporters to celebrate LGBTQ diversity on social media by sharing their photos and stories using #flavorsofpride.
