LGBTQ+ Destinations

One of the most exciting target groups in the world is the LGBTQ society. From luxury brands to gastronomy and tourism to cultural consumption, their presence is considerable all over the world – and Budapest is no exception.

Launched by the Humen Travel Tourism Association, the Pink Budapest Project has released its second LGBTQ image video with the purpose of increasing Budapest’s popularity among gay tourists all around the world. While in 2018 they were primarily addressing singles, this year their goal is to reach more couples. It is important for the more than twenty members of the association to provide visitors with amazing experiences to maintain a stellar reputation and attract even more travelers. That is why an annual image film is needed, which seeks to increase interest in the city by appearing on various platforms intended for the target group. Based on last year’s campaign, audience reach could be measured in hundreds of thousands.

“Budapest is a welcoming city where we felt at peace” - The new Honeymoon in Budapest program, launched by the Humen Travel Tourism Association for LGBTQ (Lesbian, Gay, Bisexual, Transgender, Queer) tourist destination marketing, aims to better position Budapest for LGBTQ tourists by focusing on honeymooners. The Leongs, Shinchi and Guzifer, invited by the Humen Travel Tourism Association, were the first to spend a magical week in the Hungarian capital recently.

If you’re looking for some travel inspiration, is Hungary in the mix? The city of Budapest is making its case as to why it should be at the top of your wish-list. I caught up with Zsolt Erdei, President of the Humen Travel Touristic Association, for a behind-the-scenes look at the Pink Budapest campaign. What […]