Launched by the Humen Travel Tourism Association, the Pink Budapest Project has released its second LGBTQ image video with the purpose of increasing Budapest’s popularity among gay tourists all around the world. While in 2018 they were primarily addressing singles, this year their goal is to reach more couples. It is important for the more than twenty members of the association to provide visitors with amazing experiences to maintain a stellar reputation and attract even more travelers. That is why an annual image film is needed, which seeks to increase interest in the city by appearing on various platforms intended for the target group. Based on last year’s campaign, audience reach could be measured in hundreds of thousands.